Bragg Live Food Products Launches Coconut Aminos in 115 Costco Locations This Fall
- Bragg Live Food Products launches in 115 Costco locations across the Southeast, enhancing brand visibility and accessibility.
- Costco will feature Bragg® Organic Coconut Liquid Aminos, a soy-free alternative appealing to health-conscious consumers.
- This partnership aims to expand Bragg's retail presence and cater to the growing demand for healthier food options.
Bragg Live Food Products Expands Retail Presence with Costco Launch
Bragg Live Food Products, Inc. marks a significant milestone in its retail strategy by launching its products in 115 Costco locations across the Southeast this fall. This expansion includes states such as Florida, Georgia, South Carolina, Tennessee, North Carolina, and Alabama, significantly increasing the brand's visibility and accessibility. The initial product to be showcased in these stores is the Bragg® Organic Coconut Liquid Aminos, a soy-free alternative to traditional teriyaki sauce. The product is crafted from four simple ingredients: organic coconut blossom nectar, Bragg organic apple cider vinegar, water, and Balinese sea salt, reinforcing Bragg's commitment to providing clean and allergen-friendly food options.
Linda Boardman, CEO of Bragg, emphasizes that this launch allows the company to reach millions of households who prioritize high-quality, natural ingredients. The Coconut Liquid Aminos is particularly appealing due to its balanced umami flavor, making it versatile for various culinary applications, including marinades, stir-fries, and dressings. This product not only aligns with Bragg’s ethos of promoting healthy eating but also responds to the growing consumer demand for healthier cooking solutions. According to Michelle Zettle, Bragg’s senior vice president of sales, the Coconut Liquid Aminos is among the fastest-growing products in their portfolio, indicating a strong consumer interest in nutritious alternatives.
The 30-ounce packaging of the Coconut Liquid Aminos, customized for Costco, aims to provide value to Costco members while catering to Bragg's dedicated consumer base. This strategic move is part of Bragg's broader vision to expand its retail footprint and offer accessible wellness options beyond its flagship apple cider vinegar products. By entering Costco, a retailer known for its focus on bulk and value, Bragg positions itself to significantly impact the health food market and shape the future of healthy eating through innovation and quality.
In addition to the retail expansion, Bragg continues to engage with consumers through various channels. For more recipe ideas and product details, customers are encouraged to visit bragg.com or follow the brand on social media. This initiative represents not only a growth opportunity for Bragg but also highlights the increasing consumer trend towards healthier food options in mainstream retail environments. The partnership with Costco could potentially enhance Bragg’s brand recognition and consumer loyalty in the competitive health food segment.