Chipotle Mexican Grill Launches 'To Go Collection' with BÉIS for Stylish Travel Essentials
- Chipotle collaborates with BÉIS to launch "The To Go Collection," a stylish line of travel essentials.
- The collection features insulated items and convenient pockets, enhancing the travel experience for Chipotle enthusiasts.
- Launching December 8, the partnership includes exclusive perks and a pop-up event at Chipotle's Larchmont location.
Chipotle Partners with BÉIS for Stylish Travel Essentials
Chipotle Mexican Grill embarks on an innovative collaboration with BÉIS, the travel brand founded by actress Shay Mitchell, to unveil "The To Go Collection." This exclusive 11-piece capsule line of travel essentials draws inspiration from Chipotle's commitment to real food and its iconic packaging. Designed to cater to the modern traveler, the collection combines style with functionality, featuring insulated items that keep meals warm and convenient pockets for napkins and other travel necessities. This partnership reflects Chipotle's ambition to enhance the customer experience beyond the traditional dining setting, offering fans a seamless way to enjoy their favorite meals while on the go.
The To Go Collection aims to resonate with both Chipotle enthusiasts and BÉIS customers, appealing to those who value practicality without sacrificing aesthetics. The collection includes a variety of items tailored for busy lifestyles, particularly during the holiday season when travel peaks. Chipotle's strategic move into the travel accessory market not only extends its brand presence but also creatively engages its customer base in a novel way. By aligning with BÉIS, Chipotle emphasizes a lifestyle brand approach, positioning itself as a versatile player in both the food and travel industries.
To celebrate the launch, customers in the U.S. and Canada can look forward to exclusive perks, including a free entrée code for the first 5,000 orders, enhancing the appeal of the collection. The partnership also includes a public pop-up event at Chipotle's Larchmont location in Los Angeles, allowing attendees to experience the brand firsthand while enjoying unique photo opportunities. By merging utility with chic design, this collaboration positions Chipotle as not just a fast-casual dining option but a lifestyle choice for those who appreciate convenience and style—especially during the busy holiday travel season.
In addition to the product launch, the collection will be available for purchase starting December 8, with early access provided to fans through the BÉIS app and website. Chipotle’s strategic efforts in diversifying its offerings reflect a growing trend in the restaurant industry, where brands seek to create deeper connections with their customers through lifestyle products. As consumer behavior evolves, collaborations like this one demonstrate the potential for food brands to expand their reach and enhance customer loyalty.
This partnership signifies a forward-thinking approach by Chipotle, merging food and fashion, and catering to the needs of modern consumers who seek both practicality and style in their travel experiences.