Illumin Holdings: Life Time Expands with New Athletic Country Club in Brooklyn
- Life Time is opening a new 85,000 square foot athletic country club in Gowanus, Brooklyn.
- The club will feature wellness facilities, including a rooftop beach club, pickleball courts, and coworking spaces.
- Life Time's expansion in Brooklyn supports its mission of promoting health, wellness, and community engagement.
Life Time Expands Presence in Brooklyn with New Athletic Country Club
Life Time, a prominent healthy lifestyle brand in the United States, announces ambitious plans for a new athletic country club located at 175 Third Street in Gowanus, Brooklyn. This facility, which will cover over 85,000 square feet, forms part of the Gowanus Wharf development, a collaborative project involving Charney Companies and Tavros. The club is designed to offer a comprehensive wellness experience, featuring a year-round rooftop beach club complete with hot and cold pools, saunas, and a bar, as well as a co-ed wet suite that provides sauna and steam services alongside recovery spaces and wellness therapies. This innovative design illustrates Life Time's commitment to promoting not just physical health but also social interaction among its members.
In addition to its extensive wellness offerings, the new club includes indoor pickleball courts and coworking spaces, further enhancing its appeal as a community hub. Parham Javaheri, Executive Vice President of Life Time, emphasizes the importance of Gowanus as it undergoes significant transformation, noting that the club's strategic location enhances connectivity to surrounding neighborhoods. The focus on recovery, longevity, and community engagement reflects Life Time's mission to foster healthy living, a philosophy it has upheld for nearly 34 years. The company is already well-established in New York City, operating over 11 locations, with plans for more facilities in Brooklyn and Bryant Park by 2026.
The collaboration between Life Time and Charney Companies signifies a milestone in Gowanus’ development. Rosie Tilley from Charney Companies highlights the mutual benefits of this partnership, asserting that Life Time’s reputation for quality will significantly elevate the lifestyle experience at the new facility. Once completed, the Gowanus Wharf project will encompass approximately 1.1 million square feet and 1,100 residences, contributing to a larger vision of over 2.2 million square feet and more than 2,200 residences in the area. This ambitious project not only transforms Gowanus into a thriving community but also exemplifies the growing trend of integrating health and wellness into urban living.
The new athletic country club represents a significant investment in the health and wellness sector in Brooklyn, aligning with national trends that prioritize fitness and community well-being. Life Time’s expansion into this vibrant neighborhood reflects a broader commitment to creating spaces that foster healthy lifestyles and social connections, positioning itself as a leader in the evolving landscape of urban wellness.