Via Renewables Inc - Class A: Screenvision and Marcus Theatres Enhance Cinema Advertising Partnership
- Screenvision Media extends its partnership with Marcus Theatres to enhance cinema advertising and audience engagement.
- A new "Platinum" inventory offers premium ad slots before final trailers, targeting high-intent moviegoers.
- The collaboration aims to capitalize on increasing cinema attendance and evolving consumer preferences through innovative advertising solutions.
Strengthening Cinema Advertising: Screenvision Media and Marcus Theatres Extend Partnership
In a significant move within the cinema advertising landscape, Screenvision Media announces the extension of its long-standing partnership with Marcus Theatres®, a leading player in the movie exhibition industry. This collaboration, which has flourished over 16 years, aims to further elevate the preshow experience for moviegoers across Marcus Theatres' expansive network. With Screenvision's presence in 60 theatres and 806 screens, including key markets like Chicago, Milwaukee, and St. Louis, the partnership is poised to enhance engagement with audiences through innovative advertising solutions.
The newly introduced "Platinum" inventory will feature a premium advertising slot right before the final two trailers during the Front + Center preshow. This strategic placement allows brands to reach audiences at a moment when they are most receptive, capitalizing on high-intent viewers who are eager for entertainment. Mark Gramz, President of Marcus Theatres, highlights the shared commitment between the two companies to create an immersive and enjoyable atmosphere for patrons. By leveraging Screenvision's extensive network and advanced content partnerships, the initiative aims to not only attract advertisers but to enrich the overall cinema experience for audiences.
Moreover, as the cinema industry anticipates a promising recovery leading up to 2025, Screenvision's partnership with Marcus Theatres is well-timed. The company seeks to take advantage of the increasing box office attendance and evolving consumer preferences, ensuring that it remains at the forefront of the cinema advertising sector. With nearly half of all measured cinema admissions under its umbrella and a reach that spans 14,000 screens across 2,300 locations nationwide, Screenvision is strategically positioned to capitalize on the upcoming resurgence in cinema attendance.
In addition to enhancing the preshow experience, Screenvision Media's commitment to integrating exclusive content and innovative technology will likely yield significant benefits for its advertisers, creating memorable interactions that resonate with audiences. The alliance not only strengthens the advertising potential for brands but also enriches the overall cinematic experience, aligning with the evolving landscape of entertainment consumption.
As cinema attendance trends upward, Screenvision’s partnership with Marcus Theatres exemplifies the potential for growth in the cinema advertising industry. By prioritizing audience engagement and leveraging premium advertising slots, both companies are set to redefine the preshow landscape, ensuring a vibrant future for cinema experiences.