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BFH is now undervalued and could go up 317%

Jul 12, 2025, 12:00 PM
-4.96%
What does BFH do
Bread Financial Holdings, headquartered in Columbus, Ohio, offers payment, lending, and saving solutions, employing 7,000 staff. The company provides credit cards and savings products, leveraging data insights and technology.
Based on our analysis, Bread Financial Holdings is currently rated as undervalued with a 4 out of 5 stars from Cashu. Several key financial ratios highlight the company’s potential for growth and value relative to its sector. The price-to-earnings (PE) ratio for Bread Financial is 10.27, significantly lower than the sector average of 12.19. A lower PE ratio may indicate that the stock is undervalued in comparison to its earnings, suggesting that investors can purchase shares at a discount relative to its peers. Additionally, the price-to-book (PB) ratio stands at 0.99, compared to the sector's 1.12. This ratio measures the company’s market value against its book value, and a ratio below 1 can indicate that the stock is trading for less than its net asset value, further supporting the undervalued assessment. However, Bread Financial's net profit margin of 5.97 is below the sector average of 18.27, indicating that the company is less efficient in converting revenue into profit. Despite this, it boasts a return on equity (ROE) of 9.08, which exceeds the sector average of 8.04. This suggests that the company effectively generates profits from shareholders' equity, showcasing solid management performance. The dividend yield of 1.53 is lower than the sector average of 3.30, indicating that while the company does pay dividends, there is room for improvement in shareholder returns. Overall, Bread Financial Holdings presents a compelling case for undervaluation, driven by favorable PE and PB ratios alongside strong ROE performance. This is not a comprehensive overview of our valuation, and should not be viewed as financial advice. Always do your own research before considering an investment.
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