NIKE, headquartered in Beaverton, Oregon, designs and sells athletic footwear, apparel, and accessories, operating across multiple global segments. It also includes the Jordan Brand and Converse for basketball and casual wear.
NKE has been in the news recently: The Supreme Court struck down Trump's tariffs; analysts estimated those tariffs would have raised U.S. household costs by about $1,000 in 2025 but could have reduced them by roughly $1,200 per household in 2026. CNBC's Jim Cramer said Nike would have faced about a $1.5 billion hit from the proposed 10% global tariffs planned to last 150 days, while retailers like Bath & Body Works are expanding onto Amazon, which holds about 47% of U.S. online beauty sales.
📡️ Consumer Discretionary
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