Diageo's Johnnie Walker Launches Sustainable Blue Label Ultra Whisky with Innovative Glass Design
- Diageo's Johnnie Walker launches the Blue Label Ultra, the world's lightest 70cl Scotch whisky glass bottle focused on sustainability.
- The innovative packaging showcases Diageo's commitment to eco-friendly design and is offered royalty-free to inspire industry advancements.
- Johnnie Walker hosts an exhibition during NYCxDesign to celebrate the launch and engage the design community with artistic collaborations.
Johnnie Walker Unveils Revolutionary Blue Label Ultra: A Milestone in Sustainable Luxury
Johnnie Walker, the iconic Scotch whisky brand, proudly announces the launch of its latest innovation, the Blue Label Ultra, which marks a significant advancement in glass technology and sustainability. Weighing in at only 6.3oz (180g), this bottle is touted as the world's lightest 70cl Scotch whisky glass bottle. The design encapsulates a five-year commitment from Diageo's design team to develop eco-friendly solutions without compromising on luxury. This groundbreaking bottle not only showcases the brand's dedication to sustainability but also highlights its innovative spirit in a fiercely competitive market.
The Blue Label Ultra features a unique blend crafted by Dr. Emma Walker, Johnnie Walker Master Blender, incorporating rare 'ghost whiskies' from renowned but closed distilleries such as Oban, Brora, and Royal Lochnagar. With only 888 limited edition bottles available worldwide, each bottle is a collector's item, promising a sensory experience characterized by tasting notes of fresh red berries, sweet vanilla, wood spice, toffee, and warming wood smoke. The whisky's exclusivity is matched only by its innovative packaging, as the new glass technology is patented and offered royalty-free to inspire further industry advancements. This generous move reflects Johnnie Walker's commitment to driving sustainability across the beverage industry.
To celebrate the launch, Johnnie Walker is hosting an exhibition during NYCxDesign in May, showcasing both new creations and historic collaborations that define the brand’s essence. This exhibition serves as a platform for the brand to engage with the design community and highlight the intersection of whisky and artistry. Additionally, Johnnie Walker collaborates with North American artists and The Corning Museum of Glass to create bespoke pieces inspired by the innovative bottle design. This initiative not only reinforces Johnnie Walker's status as the world’s leading Scotch whisky brand but also illustrates the brand's ongoing dedication to blending sustainability with exceptional craftsmanship in every facet of its operations.